So, in unfortunate keeping with the classist advertisements for the SteelWorks Lofts in Williamsburg, I happened upon another disgusting apartment ad while on my way back from a (totally fucking awesome) Black Keys show at McCarren Pool. This time around, the message is even worse. The adverts for 72 Steuben, at a time when the housing market has driven the city's largely white new influx of residents to move into "new" neighborhoods (places like Bed-Stuy which New York Magazine has labeled the new Hipster Enclave and the New York Times has called a "frontier neighborhood" despite its hundred year tradition as a seat of African American culture) reads simply: "Don't Just Live in a Neighborhood, Belong."
Ad-speak for "move to Williamsburg: live with your own kind."
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